Search Engine Reputation Management (SERM)

Our approach towards SERM involves several steps. Firstly, we ensure that the company's accounts are listed on popular online maps, classified sites, and rankings. In case the company already has pages on these platforms, we take them over and optimize them for maximum impact. Our focus is on improving their ratings on the most visited sites, while displacing those with lower ratings to 2-3 pages of search results.

We also publish reputational articles and leverage SEO methods to bring them to the top. In addition, we interact with feedback from customers on behalf of the company, working towards addressing negative feedback and solving any issues that may arise. Our aim is to establish a positive reputation for the brand, while effectively managing its online presence.

Our process for searching sites to work with testimonials involves a few crucial steps. Firstly, we compile a semantic core that contains all possible combinations of the brand name, products, services, and the word "reviews." If the brand has multiple geographic locations, we divide the semantics into geographic groups. We also take into account employee reviews and other specific combinations that may be relevant to the business.

Once we have our semantic core, we analyse the top search results for all queries and create a register of sites that already feature reviews of the company. We then carry out a similar analysis on the nearest competitors and identify sites that feature reviews of competitors but not our clients.

This comprehensive approach helps us to find the most relevant sites to work with, ensuring that our client's testimonials are strategically placed and gain maximum exposure.

Our SERM strategy revolves around carefully crafted work plans that are tailored to our clients' needs and priorities. We start by publishing new reviews on sites that currently have no or insufficient reviews. This helps to establish a positive reputation for the brand and increases its visibility to potential customers.

Apart from publishing new reviews, we also focus on correcting any negativity or discrepancies that are present on current review sites. By addressing negative feedback and improving the overall appearance of the reviews, we can boost the brand's image and credibility.

To ensure that we stay on top of any negative feedback or questions, we monitor all important venues where such feedback might be present. By keeping track of all such instances, we can effectively address them and prevent any damage to the brand's reputation.

Finally, we prioritize our clients' goals and objectives when crafting our SERM strategy. This involves determining whether HR reviews are required, and assessing whether to prioritize services, products, or affiliates, among other things. By taking into account our clients' priorities and objectives, we can develop a customized and targeted SERM approach that is both effective and efficient.

The result of our SERM efforts is two-fold. Firstly, we have observed an improvement in website conversion rates. This can be attributed to the increased traffic to the site from maps and classified sites. By ensuring that our clients' accounts are listed on popular platforms, we can drive more traffic to their sites and increase the chances of conversion.

Secondly, our SERM services provide protection against filters for poor business. These filters can lead to a decrease in the position of the company's website in SEO and negatively impact the brand's online presence. By carefully managing the brand's reputation and ensuring that only positive reviews are highlighted, we can mitigate the impact of such filters and help our clients maintain a strong online presence.

In summary, our SERM services provide a range of benefits that help to enhance the brand's reputation, increase website traffic, and protect against potential filters or penalties. By partnering with us, our clients can establish a positive online presence and gain a competitive edge in their respective industries.