SERVICES /

App Store Optimization (ASO)

We improve the visibility of your app in the App Store, Google Play, and alternative app stores.

Tasks Solved by ASO

Reach

The app will rank higher for popular high-frequency queries and competitor queries, allowing it to appear in category and event-based listings, significantly increasing product reach.

Brand Image

An improved app listing with better visuals, ratings, and reviews gains more user trust and also impacts Retention Rate (RR) and Lifetime Value (LTV).

Sales

Interested users will be able to find your app more easily, increasing the number of leads and, consequently, boosting sales.

ASO Optimization by Wakeup Agency

We create a customized strategy for each app and store where it’s listed. We analyze the competitive landscape, target audience behavior patterns, and niche specifics.

We focus on:

Growth of organic installs
Increasing the app audience — MAU, DAU
Audience quality — RR, LTV
Reducing acquisition costs

What’s Included in the Service:

Working with the semantic core — creating branded, primary, and related clusters
Managing metadata in stores — cleaning texts from spam, enriching them with keywords, and balancing key terms
Setting up technical fields and optimizing locales
Visual optimization of app icons and creatives
Responding to reviews with prepared and keyword rich answers
Distributing review articles, app top lists, and working with reviews outside app stores
Preparing materials for features and event-based listings
Running campaigns to drive app installs and re-engagements